5 Reasons Why Your Website Needs to be Mobile Friendly

If you have a website and haven’t yet addressed the question of whether it is ‘mobile friendly’, take it from us, you need to put this at the top of your ‘to do’ list immediately. As the world we do business in becomes ever more connected through wireless and mobile technologies, and the devices we use – and more importantly your customers use – to access the internet – become ever more portable, a mobile friendly website is a ‘must’. But don’t take our word for it – here are 5 reasons why your website needs to be mobile friendly

“1/4 global web searches are conducted on a mobile device by over a billion users worldwide”

1. Because Google says so – and when Google says jump, we all say ‘how high’…? Maybe, maybe not, but the fact is that from April 2015, Google expanded its use of mobile friendliness as a ranking signal. So however you achieve ‘mobile friendliness’, you need to do it if you want to rate more highly in Google search engine rankings.

2. Mobile usage Google’s change in approach undoubtedly stemmed from the huge increase in the use of smart phones and tablets to access the internet. This is the next key reason to make sure your website is mobile responsive. If your visitors are using mobile devices to look at your website – and chances are they will be because a staggering 60% of global mobile consumers use their mobile as their primary source of accessing the internet – it makes sense that your website is easy to access from those devices.

“57 percent of mobile users will abandon your website if it takes more than 3 seconds to load”

3. Mobile users Mobile users are a new breed of online shopper. They are impatient; they are also impulse buyers – surfing the net as they travel to work, grab a coffee or wait for their friends. They want to be able to find things out quickly, on the move. If your site doesn’t respond when and how they need it to, you lose their business. Making sure your website design is flexible and responsive for mobile is vital to meet the needs of this new and expanding audience – and to win their business.

“80 percent of shoppers admit that mobile purchases are impulse-driven”

4. Reduce your bounce rate Providing your mobile users with a great experience on their smart phone or tablet will keep them engaged for longer, reducing your bounce rate. Even if they don’t buy then and there, a mobile friendly site will lead to…

5. Improved brand engagement Even if a transaction isn’t completed via mobile, a great mobile experience means that customers are likely to return to your website on a laptop or desktop to complete their transaction.

“90 percent of people report moving between devices, or “multi-screening”, to accomplish a task. “
If you don’t know whether your website design is mobile friendly, an easy pointer is to see for yourself – go on – have a look on a smartphone or tablet… There are a number of other steps you can take to establish whether your website is mobile friendly – we’ll look at those in another blog. If you can’t wait that long, why not get in touch and have a chat about how we can help?
Stats from http://www.huffingtonpost.com/ and Internet Retailer