There’s been a quiet revolution in the social media world, and it’s nothing to do with the sparkly new platforms that keep appearing. Forget Periscope – LinkedIn is throwing off its old fashioned image to become a social network to be reckoned with, particularly in the business to business arena. Here we take a look at some of the advantages of being active on LinkedIn.
No danger of being distracted by videos of kittens, quizzes to find out how ‘80s’ you are, or the latest holiday snaps from your friends – LinkedIn has forged a niche catering for those in the business community looking to network and widen their business reach.
A force to be reckoned with
Statistically, Facebook and Twitter may have larger user numbers, but the 414 million users that LinkedIn boasts as of April 2016 can’t be dismissed, particularly given the business focus of the platform.
“LinkedIn reported 28% membership growth in the third quarter last year”
Personal & Business
As with other networks, LinkedIn offers the opportunity to create personal profiles and business pages. Although it has a reputation for simply being somewhere to look for a job, LinkedIn is shaking this off and is fast becoming a place to grow a credible business presence from a ‘Company’ page.
Authenticity & Credibility
In a world of fast-paced online change, it simply isn’t enough to have a website. Your business’s online presence is significantly enhanced by a social media presence. LinkedIn is the obvious choice if you’re looking to add a sense of gravitas to your business’s digital persona and to raise the profile of your company within the business community.
Business to Business
Many B2B companies struggle with digital marketing content for their social media platforms, particularly on Facebook where you’re competing with more content friendly brands. On LinkedIn, users are specifically looking for business related content, rather than surfing for something mildly diverting to kill the next 5 minutes.
“…half of all LinkedIn users are likely to buy from a company they engage with on the platform.” B2B News Network
In the business world, reputation is everything. A well devised LinkedIn profile gives contacts an easy place to endorse you personally for the skills you excel in.
Groups to grow
LinkedIn Groups offer business people networking opportunities for every imaginable purpose. Find support or extend your sphere of influence and generate leads through targeted and active use of this facility.
As with all social media platforms, LinkedIn is a great place to share content – your latest blog post, a business update, a video. LinkedIn offers great access to others in business, potential customers, those in your network and allows you to share your content in a business-focussed forum.
Working out where to focus your social media marketing efforts can be a challenge. If you’re not sure of the benefits LinkedIn can bring to you and your business, why not ring us on 01437 720033 for a chat?