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Glossary

Glossary of Terms

Jargon Breakdown

Backup Restores – restoring backup copies of your web pages when it gets compromised

Bi-annual Marketing Report – a review of how your website is performing and identify any new opportunities

Bespoke Blog Article Submission – providing unique blog posts with relevant content

CMS Support – guidance and advice on how to use the content management system

Competitor Monitoring – find out what your competitors are doing online and their position

Consultancy – tailored feedback on how your website is performing and suggestions for improvement

Content Management System – An admin area where you can login and update your own website content yourselves

Content Research – finding business content that can be used as material to promote your business online

Control Panel – Admin area for you to manage your email accounts and web redirects

Domain Management – renewals and transfers of domain names

Emergency Contact – contact your account manager any time of day, any day of the week

Hosting –stores your website and makes it available to anyone in the world at any time

Key Phrases – the words that customers are most likely to type into search engines when looking for your type of service/product

Key Phrase Demand Research – to identify the demand for each key phrase in major search engines

Keyword Analysis – a review and tweaking of your keywords

Keyword Optimisation – selecting the best keywords to drive traffic from search engines to website

Mail Storage – space to store your emails

Monthly Progress Reports – so you can monitor how your website is progressing for each keyphrase in each major search engine

MySQL/PHP Database – required for websites with content management systems

Organic Marketing – increasing visibility on search engines via natural/unpaid search results

Paid Marketing – distributing ads for instant and targeted traffic to your website

Password Recovery – service for retrieving lost and forgotten passwords

Platforms – software or technology to facilitate interaction and user-generated content e.g. Facebook, Twitter, LinkedIn

Platform Reviews – identify any new platforms or trends to find out what your customers are using

Remote Email Access – accessing emails from any computer

Security Monitoring – so that we know as soon as your website has been tampered with

Security Patch Updates – equipping your website with the latest security updates to minimise the chances of being compromised

Server Backups – backing up and restoring files, folders and databases to prevent loss of data

Site Health Check – to ensure all web pages, emails and links are working

Social Media – audience engaging websites for interaction e.g. Facebook, Twitter, LinkedIn

Social Media Action Plan – identifying which platforms are best for your business and how best to use them to develop new opportunities

Social Media Posts – posting regular updates to promote your business and engage customers

Website Maintenance – fixing broken code, compromised pages and missing data

Web & Email Hosting Administration – new email setup, password changes, telephone consultancy service

Web Space – dedicated space for your website

Website Statistics – measures web traffic and activity on your website

Website Updates – updating website with text, images etc.