Mobile Responsive Websites – A Necessary Expenditure
Google have recently released the news that everyone in the industry has already believed…..
Websites which aren’t mobile responsive will be penalized
So – what does that mean?
Well, it means that if your businesses website isn’t mobile responsive then your search engine results are going to suffer. Google are always updating and refining the algorithims which index your website. From April 21st they will be extending their use of mobile-friendliness as a significant ranking factor and expect that it will have a serious impact on search results.
Why are Google penalizing websites which aren’t Mobile Responsive?
Well, Google are always looking to improve the service they provide, and with the mobile-usage figures continuing to increase doesn’t it just make sense for them to make it easier for mobile users to find content which is optimized for their devices?
Is my website responsive?
As the pressure for your website to be mobile responsive has only come around in the last 2 years a lot older websites will find that they are probably not mobile responsive. It’s easy to tell if a website is mobile responsive/. Go to your website on whatever device you’re using and open it up. If the page has responded to the size of your screen and you don’t need to scroll around it to read the page then congratulations, you have a responsive website! Still not sure, test it out with Google’s own mobile responsive tester,
My website is unresponsive – what should I do?
Simple, you have two options. Either; make your current website responsive or make a new one! It’s becoming increasingly clear how important mobile responsive website are. As a user don’t you find it annoying if you click on to a site on your tablet or phone and you have to scroll in and out? How about some cold hard statistics about mobile usage….(statistics were taken from here.)
40% of people will choose a different search result if the first is not mobile friendly
More people in the world own smartphones than toothbrushes
4 out 5 consumers shop on smartphones
So if you’re worried about the changes to the Google Algorithms affecting your website then why not contact us today. We can help you make your website responsive and make sure you don’t fall foul of the timetabled updates!