✔ Website Appearance Amendments
✔ Search Engine Optimisation
Parry shoes are a Narberth based independent shoe shop which offers a range of men’s, women’s and children’s shoes. Brands they stock include; Hotter, Dr Martens and Clarkes. They also sell accessories and are one of only a few Pembrokeshire shoe-sellers who offer a full fitting service.
Parry Shoes’ website had remained mainly unchanged since it was launched back in very early 2012, and even though that doesn’t seem so long ago it had begun to look a bit faded, dated and unloved. They were looking to get more from the Search Engines and so approached us in order to improve their falling popularity in the rankings.
In order to improve their rankings Web Adept proposed to make several changes to their website in order to improve its look and the user experience. By simply changing the colour scheme and the text we gave their website a fresh lick of paint and some new life. Updating the pictures also improved the image which Parry Shoes projected as they exhibited the high quality, fashionable shoes which they have on offer.
We also further optimised the inner working of the website, adding meta descriptions and including key words. All this has really helped with Parry Shoes’ rankings, and they are showing up in the top three spots in the majority of Pembrokeshire shoes based searches.