Top 10 Tips on Twitter for SME’s
So, You’ve got the website, you have the business – how can you utilize the new sphere of twitter to help you get your business increased? Try reading these tips on how to get the most out of Twitter.
When having conversations with potential customers you want to be real and grow conversations organically. No one wants to be spammed with constant promotional tweets. This also means limited retweets as you don’t want to be seen as just a news channel. Contributing original content will attract potential customers to follow you and feel naturally compelled to click on your links and retweet you. You should add value to your followers with no agenda.
2) Keywords and hashtags
Keywords continue to be the backbone of web content whether it is for a web site, blog post or on social media. To spread your message beyond your own followers you can use keywords and hashtags so your tweet will be seen by anyone searching or following that topic. The best way to do this is to make a list of keywords that best describe your business and industry and use these to compose your tweets.
Timing is everything. You need to understand the specific days and times that your tweets are most likely to be read and shared. For example, if your analytics indicates that your messages are retweeted more frequently earlier in the day or on the weekends then your most compelling tweets should be sent out at these times. It is also important to be aware of time zones if you are planning on targeting international customers.
4) URL shorteners
Twitter limits the length that a tweet can be to just 140 characters. This means that there is no room for unessential information or excessive self-promotion. A long URL link can use up valuable characters so consider using URL shorteners such as bit.ly and ow.ly to achieve optimal social messaging. Not only does this free up precious space but it also uses a built-in analysis where you can measure statistics such as click rate, dates, times and demographics.
5) Linking to blogs
Twitter can not only be used as a conversation channel but also as a way to drive traffic to your web site. In most cases, people aren’t going to buy from you right off a site like Twitter so linking to your blog encourages potential customers to visit your web site by providing them with useful or interesting information. You can also post several tweets of a blog post rather than just one. This gives your followers a chance to catch that link if they missed the first one and also an opportunity to target people in different time zones.
6) Spying on competitors
One of the best ways to get to know what is working for a competitor is to watch what they do. You don’t have to directly follow your competition on Twitter to do this as you can make private lists only visible to you. This allows you to get information telling you exactly how they handle their Twitter strategy and you can note what seems to get a good response and what doesn’t. You can then tailor your strategy knowing what is successful and what to avoid.
Social media is about engagement and having a conversation, not about self-promotion. Asking questions is one of the best ways to start conversations and attract attention to your business. It is also a great way to get answers to important questions such as finding out what your customers want to see or are interested in. Tweeting stimulating questions will entice people to respond and you can even gather valuable feedback on your social media campaigns.
When you get a response make sure that you respond to the reply. Your most valuable followers are those which communicate with you. This will also give your account more personality and will make those people feel directly engaged with your brand. It is also a good idea to thank people for retweeting or following you to cultivate relationships and show that you are paying attention. However, you shouldn’t just reply to people who contact you, make sure you join in conversations as that will generate loyalty and a wider following.
Don’t be afraid to unfollow. You don’t have time to be reading a load of spam about products you’re not interested in. In general, if someone isn’t following you back then there isn’t much point in following them as they won’t see anything you say (although there is an exception of larger companies which you may follow). At the same time, you can’t interact with inactive users, so it may be a good idea to unfollow those too. This will help you to create a high quality list and maintain a good following/follower ratio.
10) Always being there
It is important to stay visible in the fast moving stream of tweets but with hundreds of thousands of tweets being sent every minute this can be difficult and very time consuming. If you’re busy and you don’t want to leave your followers with nothing you can use an application to schedule some helpful tweets for your followers to read whilst your busy doing other things. This is an effective way to maximise your time and social media presence at the same time.
By Angus Findlay