“What separates design from art is that design is meant to be… functional.”
― Cameron Moll
Your website is the foundation of your entire online presence. It doesn’t matter what else you do, if visitor’s don’t like what they see when they arrive at your website, they aren’t going to buy from you.
A crucial aspect of great web design is how it looks. You’ll never get away from that. Some visitors will make their decision within a few seconds of arriving on your website. Seems harsh, but it’s true.
The trouble with most web designers is that they focus purely on visual appeal. The truth is, if your visitors like your design, and start listening to what you’ve got to say, other crucial factors start to become VERY important.
For a start; the words on your website need to instil trust, address concerns, clearly outline the benefits of doing business with you and, crucially, convert visitors into paying customers.
Navigation is another key component of great web design. Can your visitors find the information they need with just a few clicks?
Finally, though your website should be a bit like a sales brochure, selling your products or services to those who are interested in them, it also plays an important role in getting people there in the first place! How your website is designed, how the text is written and the way it functions has a direct and fundamental role in how visible your website is in the search engine results. It’s difficult to emphasise this enough; after all, what’s the point in having a great looking website if no one sees it?!
We approach every web design project by asking the same question, ‘what are you trying to achieve?’ ‘What’s the bottom line?’ We are then able to create websites that not only look great, but function and perform. This allows us to deliver great value for money and an asset that will pay for itself many times over.
Do you need a new website for your business? Worried about spending a lot of money and not seeing any return? Why not give us a call? We’ll be more than happy to give you an idea of the results you are likely to expect.
Still not convinced? Why not take a look at some of our web design case studies?