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Web Strategy

Web Strategy

It’s not the strongest that survive, nor the most intelligent but those most responsive to change  Charles Darwin

The internet is a fast paced, innovative and thriving environment. Businesses who want to stay competitive need to move with the times.

One of the most important developments of the last few years has been the integration of all online marketing disciplines. A few years ago you had web design, social media, Search Engine Optimisation (SEO) and Paid Marketing (PPC).

Each of these was a very separate discipline and could be treated as such.

But Not any more!  Now, everything is connected.

Social media is affecting search results, SEO is impacting the effectiveness of your Paid Marketing, even your web design has an impact on your search rankings.  To create a web strategy that’s going to work in this increasingly integrated environment, you need to understand how each piece of the puzzle fits together.

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying   Brandpoint

We’re not about to try and convince you to start using the latest fancy social media network unless we think it will have a ‘real-world’ financial benefit to your company.

We will help put together, explain and implement the most economical, reliable, effective and future proof web strategy for your business.  We want you to see instant results. That way we hope you’ll see the fantastic potential that the internet has for your business – and re-invest to take your business to the next level!

Are you struggling to see results from your current web strategy? Not sure where to start? Why not get in touch? We’d be more than happy to discuss your options.