We are all aware that social media has taken over the world – everyone uses it all day for everything and no-one ever makes a decision anymore without referring to a social media feed. OK, not quite – but on the other hand, given the obvious influence on society, it makes clear sense to use... Read More
In our latest blog, we reveal how to harness the power of digital marketing by understanding the benefits and highlighting some of the pitfalls. Seen-it-all Si and Slick-Steve had differing views of digital marketing, but both had fallen into the digital skills gap. Wise Wendy, had highlighted both the importance of digital skills to the... Read More
Previously in our blog, we met Slick-Steve and Seen-it-all-Si. They each had ideas how digital marketing could help their business, but ended up creating websites that didn’t really work. But why was that? What was the underlying issue? Closing the Digital Skills Gap Steve and Si are examples of the digital skills gap that we’ve... Read More
Following the cautionary tale of Slick Steve and Seen-it-all Si (catch up here), we now direct you up the narrow path of ‘websites that work for you’. Last time, we met Slick Steve Seen-it-all-Si. They may not be characters we can relate to, but ones we probably recognise. We saw that they had both followed... Read More
Through the cautionary tale of Slick Steve and Seen-it-all Simon, we reveal how to attain the Holy Grail of ‘websites that work’ (ones that deliver customers in their droves) To enlighten you, we must now pass on a legendary marketing fable, passed on from marketer to marketer, through generations of the Honourable Society of Websites that... Read More
In just one short blog, we bring you up to speed with Google Ads – and help you cross the road safely (yes, seriously!) We are all aware that keeping up with trends is important to some people – but not to others….. On one side, there’s the type who arrive at the midweek meeting... Read More
Our (ahem) roundabout intro to Google Analytics: Remember those infamous family car trips?…The ones when Dad decided to treat the family at the Little Chef via a ‘lovely drive in the countryside’? Maps and routes mere details, cast aside in pursuit of ‘getting out of the house’; piling everyone into the car and... Read More
There is nothing worse than being bombarded with information about products or material you haven’t requested and you have no interest in. That’s a sure way to lose potential clients. Use a digital strategy to help you keep engaged with your target market and give your customers what they want.
Technology rules our lives. Even the Greeks were aware of its powerful influence. They gave us the name ‘technology’, defined by Jacob Bigelow in 1829 as “…principles, processes, and nomenclatures of the more conspicuous arts, particularly those which involve applications of science, and which may be considered useful, by promoting the benefit of society, together... Read More
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