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Re-discovering the Marketing Mix: 5 Steps Towards Meaningful Digital Marketing

In this blog, we look at re-discovering the marketing mix and what the inclusion of digital marketing really means. We then guide you towards a digital marketing strategy that has meaning and produces real business results. Clear definitions are important Clear definitions are important, aren’t they? When we speak about something, it’s really important to... Read More

New Year – New Digital You. 5 Steps to Refresh Your Digital Output

The New Year is here again, a time for New Year’s resolutions, of reflecting, of aiming to make the world a better place, blah blah blah… Or: New Year’s resolutions – the spurious plans we’ve dreamed up over the Christmas holidays, sprawled in an armchair, inspired by a roaring log burner and significant quantities of... Read More

Websites that Work (and ones that don’t) – Part 1.

Through the cautionary tale of Slick Steve and Seen-it-all Simon, we reveal how to attain the Holy Grail of ‘websites that work’ (ones that deliver customers in their droves) To enlighten you, we must now pass on a legendary marketing fable, passed on from marketer to marketer, through generations of the Honourable Society of Websites that... Read More

4 Benefits of Google Analytics (avoiding the road trip to destination nowhere)

    Our (ahem) roundabout intro to Google Analytics: Remember those infamous family car trips?…The ones when Dad decided to treat the family at the Little Chef via a ‘lovely drive in the countryside’? Maps and routes mere details, cast aside in pursuit of ‘getting out of the house’; piling everyone into the car and... Read More