There is nothing worse than being bombarded with information about products or material you haven’t requested and you have no interest in. That’s a sure way to lose potential clients. Use a digital strategy to help you keep engaged with your target market and give your customers what they want.
Technology rules our lives. Even the Greeks were aware of its powerful influence. They gave us the name ‘technology’, defined by Jacob Bigelow in 1829 as “…principles, processes, and nomenclatures of the more conspicuous arts, particularly those which involve applications of science, and which may be considered useful, by promoting the benefit of society, together... Read More
Blog content: Without content you don’t exist.
Web Adept – your first call for speedy website services ‘All things come to he who waits’. Or do they? If your site is too slow, you probably need to call Web Adept to discuss their extensive website services.
The General Data Protection Regulation – GDPR – the skeleton that has been not so much lurking in the cupboard as positively screeching to be let out is upon us. In less than a month, the way businesses, public bodies and third sector organisations handle personal data will change. If you’ve already taken a responsible... Read More
In this blog, we offer the construction and design industry the master plans for constructing the Eiffel Tower of dazzling digital content, avoiding the Leaning Tower of Pisa of disastrous design… Does the building and construction industry really need digital marketing? OK, enough of the building metaphors, but does the building industry need this digital... Read More
With access to digital marketing tools so easily available, the take up among businesses and sectors has been huge. However, we often find that businesses have adopted tools such as social media without a clear digital strategy in place, leading to confusion and ultimately, to wasted resources. Despite this, social media remains a key element... Read More
…. or making the most of Google Analytics… Now that the Festive Season is behind us, we can enter the New Year full of energy and expectation for the journey ahead. A good tip for any journey however, is to decide where we want to go before trying to get there! When it comes to... Read More
Looking back to the age before digital tools – or digital! From time to time, it’s important to reflect on our successes or maybe what we could have improved on. Trouble is with looking back, is sometimes we yearn for times gone by, the ‘good ol’ days’…the pre-digital age – and certainly no digital marketing... Read More
Local digital marketing – who best understands your local market? Following the well-worn marketing adage: “Think Global, Act Local”, who can forget HSBC’s famous ad based on the confusion of Chinese dining etiquette? A European businessman mistakenly finishes his dinner of conger eel – signifying hunger. The poor man then compounds his error by miserably clearing pate after plate of... Read More