Paid search advertising is one of the quickest, most measurable marketing channels available to businesses. If you’re not sure what we mean by ‘paid advertising’ just type something like ‘web design’ into Google. You see the three results at the top of the page? Those are ads that companies have paid for. The listings down the right hand side of the page are also paid ads.
“Ads in the top position have been observed to get 10 times as many clicks as side-position ads“Practical Ecommerce
Paid Search Advertising (PPC or Pay Per Click) is a great way to skyrocket your website to the top of the search results – so long as it’s done properly.
With most Paid Search Marketing you either pay ‘per click’ or ‘per view’. In either case, it’s crucial that you pay close attention to how much you are spending verses how much you are making.
Sounds simple, right? You’d be surprised at how few companies actually measure this.
Our paid online marketing services ensure that any investment you make is directly tracked against your profits. Paid search marketing is a great way to supplement your organic search marketing activities. Do you want to give your website a boost? Want to take your business to the next level?
“For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page”The War on Free Clicks