Over the last ten years social media has changed the online landscape. Though it has had a major impact on how we interact personally, it has also had a major impact on the way we do business online. Social media has changed the way we research, interact and buy. It has even changed the way we complain! It’s the most powerful marketing tool of the 21st century.
“You can never go wrong by investing in communities and the human beings within them”Pam Moore
The nature of social media means that there can’t be a one-size-fits-all approach. The platforms you use, and the way you use them, will be defined by your business goals.
For some companies we will recommend Twitter and Facebook, for others Pinterest and Tumblr. It depends entirely on your business.
“Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product”Marsha Collier
We offer a wide range of social media services. We’ll always start by gaining a full understanding of how your business works and your existing online activities. Once we understand this, we’ll then make our recommendations based on what we think will deliver the most cost effective results.
We can then set up your company profile on all the major social networks. We’ll build your profiles using the very latest best practices. Our graphic designers will also make sure your profiles are consistent with the rest of your branding. When we’re finished, they’ll look great! So, you’ve got some great looking social media profiles. Now what?
Don’t worry, we won’t abandon you there. Once your social networks are set up you’ve then got to start using them in a way that’s going to produce results. You will need to build and engage followers, interact with your community and convert fans into customers. At this point you have two options:
We run regular social media training courses for all the major social media platforms. We will show you how to get the most from your platforms as well as giving you lots of timesaving tips. We are also able to deliver bespoke social media training programmes either at your premises or at a location of your choosing.
We know you’re busy. You’ve got a business to run after all.
Our social media management services are designed to let you get on with what you do best – and let us do the same. We will manage your social media accounts for you. This includes posting content on your behalf, driving traffic to your website and building your community. We will manage your social media accounts using our in-depth knowledge and experience of the latest trends and tools. We will also make sure that you are always fully informed with what’s going on with our detailed monthly reports.
Want to talk to us about which option is right for you? Not sure if social media is right for you?