The internet now accounts for a quarter of all advertising spending in the UK, according to figures.
They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier.
A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009.
BBC.co.uk – By Rory Cellan-Jones
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