70% of the links search users click on are organic, not paid Marketing Sherpa
Search Engine Marketing, or SEO, is one of the most important aspects of getting your business online. Anyone who’s in business can see the benefits of being on the first page of Google for your most relevant keywords. It’s like having a prime location on a busy high street where everyone is looking for your product or services.
The question is, how do you get there? Over the last 15 years we’ve watched the internet change. Even during the last 2 years, the way Google ranks sites has completely changed.
Google only loves you when everyone else loves you first Wendy Piersall
Search Engine Optimisation now has to be integrated with very element of your online presence. Everything, from how your website is built to your social media profiles, can have a direct impact on your site’s visibility in Google’s search results. You need to look at everything, the text on your website, your link profile, your site-speed, your content marketing…everything!
Our approach to SEO is simple. We don’t have a one-size-fits-all package that will guarantee first page results. That doesn’t exist.
What we will do is look at your website, study key metrics, statistics and signs and then suggest ways we can help you improve your search engine results and conversions – After all, what’s the point in increasing your visitor numbers if your current visitors aren’t taking the action you require of them?
Once we’ve identified what needs to be done, we will then make suggestions about how we can improve your search visibility in a way that will deliver results for years to come.
What would you type into Google if you were looking for your product or service? And ‘no’, you can’t use your company name! Open up another browser window and type those words into Google. Do you see your website in the first few results? No?
It doesn’t matter what type of website you have, how old it is or how many visitors you currently get. Improving your organic search visibility is one of the most effective ways to increase your sales.
Want to find out more about how we can help you improve your search engine rankings? Why not get in touch?