Barti Rum Website

Redesign

The Client

The salty seadogs of Barti Rum expertly blend smooth and exotic Caribbean spiced rum with the delicate savoury tones of seaweed foraged on the wild shores of the Pembrokeshire coast. Inspired by a Welsh pirate (yes, that Black Bart), a passion for the seaside and a love of having a hearty drink with friends, Barti Ddu Rum aims to bring something unique to the drinks market.

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The Brief

As a new company joining the artisan spirits boom, Barti Rum were entering the market at an exciting time. Unfortunately, the popularity of craft alcohol also presented a marketing challenge when it came to visibility. To help the world discover the joys of their amazing rum, the Barti team asked us to design a website with the wow factor. They wanted a stylish, easily navigable site where customers can not only buy the product but become a part of the Barti Rum family. (Or should that be crew?)

High Quality Images

High Quality Images

The scope of high-quality professional images to transform the look and feel of a website was really evident in this project – not just in showcasing the products and food but in conveying the character, style and ambiance of the physical space.

The Solution

We worked closely with the Barti Rum team to create a bespoke template and design that fitted both their company ethos and business goals. E-commerce was an essential component of the website, so we created a secure, user-friendly shop and online account facility with easy navigation (a must for any rum named after a pirate). By incorporating high quality images, video and stylish graphics, our web experts brought the whole package together to create an engaging, responsive, on-brand website that gets results. We also linked up their ecommerce website with Xero for auto generated invoicing, helping to save on admin time.

Other Challenges

Domain name was with a 3rd party, so we had to gain access to the account to update the records. Old website was hosted with another provider meaning we were unable to back up the old website before launching the new one. We take back ups incase they ever need to be reinstated. Rather fittingly for a drink named after a scourge of the high seas, Barti Rum’s website continues to help them make waves in the drinks industry. We’ll admit we’re pretty fond of helping our clients bring their product to a wider audience. So, it gives us a warm glow to have had a hand in enabling Barti Rum to build on their success and cement their reputation as a leading Welsh spirit maker.

Beautiful ideas and great efficient work from all the team. Web Adept listened to what we wanted and made it happen stress free.

Fran Barnikel

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