Redesign and rebrand
Well-known chef and S4C regular Lisa Anne Fearn, is the founder of The Pumpkin Patch – a cookery school for all ages in the heart of the Carmarthenshire countryside.
As a business that targets both English and Welsh-speaking customers, the aim was to create a bilingual ecommerce website where customers can purchase merchandise, hire rooms and book workshops.
The web design needed to have a modern, visual, sleek feel, integrate seamlessly with a range of payment platforms and enable customers to sign up to newsletters. As the company was rebranding from The Pumpkin Patch to Y Sied, securing an additional domain name was another key objective.
The scope of high-quality professional images to transform the look and feel of a website was really evident in this project – not just in showcasing the products and food but in conveying the character, style and ambiance of the physical space.
We created a fully bilingual, e-commerce website with a fresh, modern look, incorporating the new Y Sied logo across the site to underpin the company rebranding.
The user-friendly online shop allows clients to book workshops, room hire and buy merchandise via platforms like PayPal and Stripe and is fully integrated with the client’s payment system, Square.
Information sharing was enhanced by embedding an easily updateable, Google-fed events calendar and downloadable, printable menus. A multiple list sign-up facility in the newsletter area allows for more targeted marketing.
Domain name and email issues were the main obstacles we faced. Unfortunately, Lisa’s old provider purchased the domain in their own name (not in Lisa’s personal or business name) which meant we weren’t able to simply claim it through the main domain name provider. Pinning the developer down, getting the records updated and the domain name transferred was a time-consuming process. It was a similar situation with the emails. Instead of being set up with a 3rd party provider such as Google or Microsoft, they were also provided by the previous developer. This meant we had to back up, migrate and set them up on our server to ensure no emails were lost.
Web Adept delivered us a great website! Its colourful but clean and highlights all aspects of our business. They made the re-branding transition as smooth as possible and were very easy to work with.Lisa Anne Fearn